Portfolio
Sheena Haney
Copywriter
Flight Masters Brochure
Progressive Laser Treatment
Alta Animal Hospital wanted to create a free e-book containing resources for pet owners and heartwarming stories that featured the clinic's staff and patients. The e-book was designed to provide pet owners with reliable information and establish the clinic as an authority in their field.
I contributed an article titled, "Progressive Laser Treatment" that not only provided information on joint disease in animals, but also offered options (that the clinic could provide) for managing these symptoms and improving the pet's quality of life.
Further trust was established by curating and publishing a client testimonial.
Real Estate Postcard
This direct mail piece was created for a local Realtor who needed a customized postcard to generate seller leads.
Rather than focus on the features of the home that was recently sold, I used a consumer-first approach for the sub-heads and body copy. This tactic helped to provide recipients with clear benefits and a strong call to action.
H&E Pet Courses
Spec Email Funnel
H&E Pet Courses is a fictitious business that I designed for the purpose of creating a spec email funnel.
The owners of this online pet course wanted to increase engagement with prospective customers by building their email list using a sweepstakes-type lead magnet. Subscribers are brought to a confirmation page offering a special deal and more information about the company in order to build interest and trust.
Subscribers also receive a welcome email, reminding them to take advantage of this limited time offer.